As part of the "5 Dresses - 5 Success Stories" project by the business dress brand LETTER K, Olga Azarova, the founder of the International Education Network MINIBOSS & BIGBOSS BUSINESS SCHOOL; the founder and president of the All-Ukrainian Club of Successful Women "WOMEN OF UKRAINE"; the UN Ambassador for Women's Entrepreneurship Day in Ukraine; and the Laureate from Ukraine in the International "FORTUNE 500 MOST POWERFUL WOMEN" ranking, shared her success secrets.
- How much has your character changed in the business environment?
It has toughened and softened at the same time (smiling). As a true Aries, I'm not accustomed to backing down. I flawlessly bring projects to perfection, turning thousands of problems into easily solvable tasks. But now I understand that I need to invest my time only in "new projects" and in "growing people." We don't compete anywhere. We create new markets from A to Z. The "blue ocean strategy" in business and innovation is what we enjoy. We create unique things in education, and that's why, for example, our brand MINIBOSS has already been recognized as the No. 1 Brand in global business education for children! Innovation is our character!
- Who became your role model?
My mother, as the strongest and most positive woman in the world. My husband, as the No. 1 Man in the world! His level of nobility, strength, and composure simply mesmerizes all of us. My children, they greatly contribute to our development. They are amazing (smiling). And, in general, all the people who are near and far. I love to learn, so anyone who has achieved great heights in their field evokes a sense of recognition and gratitude within me. There are many such people, from Mother Teresa and Margaret Thatcher to Victoria Chindatska (my partner and colleague in the international education system MINIBOSS), Lydia Holubenko (the first chairwoman of the All-Ukrainian Club of Successful Women), and Aurika Vranchanu (my friend and colleague in the Women of Ukraine Club). I learn depth from one, lightness from another, and social skills from the third. It's wonderful to have such brilliant individuals around.
- How did you create your ideal business image?
My husband, and now my younger daughter Nastenka, are my best image consultants!
- Did you encounter any problems when choosing your business wardrobe?
There are few truly feminine images in business fashion. Even at work, a woman should be a princess!
- In your opinion, is there a stereotype that the visual image and chosen business look can influence business relationships with partners?
Dress code, like any other code, matters. Especially in international business. There, dress code is not just about clothing, it's about understanding and respecting the local culture. If you study their laws and culture, everyone will want to do business with you. Genuine goodwill towards your partner should come from within and be reflected externally, then it becomes 100% business!
- Is there anything that is still lacking in Ukrainian business fashion?
More beautiful dresses! Ukrainian women are the most beautiful in the world, so let's dress them in a feminine way! Over the past decades, many good designers have emerged in Ukraine, and thanks to Irina Danilevska for UFW, this fashion incubator is already giving birth to new styles and forms. I believe that our domestic designers will soon give special attention to business fashion!Wishing everyone beauty and kindness!